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1/Create a killer content strategy

80% of shoppers say they prefer to receive company information via articles over advertisements.

That means they'd prefer to gather information about your brand organically rather than through ads. What's more, educating buyers has been proven to help convert sales.

So take time to study your analytics and your competition. Make a list of topics that relate to your business and your target audience.

Then, create content that aims to provide value to your customers. Whether you share the content on your blog or social media, be sure to track how it does and adjust your content plan as you go. Pay close attention to shares and tags - this type of organic spreading is key.

2/Make the most of your email list

Email marketing can have an ROI as high as $44 for every $1 spent. There's huge potential there.

So focus on building your email list - offer a discount or free download in exchange for emails.

Host contests and giveaways, and shamelessly plug your newsletter.

As you plan your email marketing strategy, keep subject lines short and make emails interactive with gifs and polls.

With emails, short and sweet is the name of the game. Include personalized details and make sure it's mobile-friendly.

Finally, make sure you have a strong landing page for any click throughs, so you can close the sale.

3/ Use social media to create relationships

Most people under the age of 65 are on at least one social media platform. Social media is an excellent place to share content and build a reputation. Customers use social media to inform their purchasing decisions as well: 54% of people on social media use it to research before purchasing. 71% say social media referrals make them more likely to purchase.

So don't miss out on the free advertising you get from having social media profiles.

While you're there, study the analytics and demographics to ensure you're sharing the right content for your target audience.

4/Step up for a social cause

If you're not sure what to share on your blog or social media, share about any social causes you stand for.

Maybe you donate a portion of sales to a certain charity. Maybe you have a monthly volunteer day for your employees.

Perhaps you're going plastic-free with your packaging - whatever it is, share content that relates to the cause.

Share why you care and how your audience can get involved. Most importantly, share how you'll continue to support in the future and the impact of your support.

5/ Use remarketing/retargeting

Have you ever googled something and then seen ads for it everywhere afterward? That's because of remarketing, also known as retargeting. Using this tactic makes site visitors 70% more likely to buy. It works by displaying ads on other sites to people who have already visited your webpage, urging them to head back and buy that item they were looking at. It's an effective way to ensure you don't miss out on potential sales.

6/Add A Personal Touch to Your Marketing Messages.

By looking into statistics and studying demographics, in-market sectors, and affinity groups, internet marketers can tailor each message to their audience data. It's important to use this to your advantage since not every business personalises its messages to its target audience. And, we're not talking about adding first names on your email greetings, but rather delving into the psyche of your prospect to learn their opinions, what they like, dislike or hope for.

Customers should be made to feel valued and heard about their personal stories. With that, automation is also a good option because it allows advertisers to develop ads that vary dynamically depending on who is searching.

However, you need to keep in mind that customers still don't want to be flooded with content, especially if it isn't really relevant to them. Thus, timeliness is an important aspect of any plan.

To ensure that your consumers gain value from each encounter, all of your content should be relevant and easy to comprehend. Additionally, don’t forget that a key component of any digital marketing plan is transparency and respect for your customers' privacy.

Finally, it should be noted that efforts like behavioural segmentation, which divides audience members into groups based on their activities, such as first-time sales, recurrent purchases, abandoned carts, and page views without conversion, result in effective personalisation.

7/Use Videos as Marketing Tools.

Video is a quick and effective way to get your message through to your audience.

It demonstrates to your customers exactly what your product can achieve for their company. According to Aberdeen Group research, organisations that use video as part of their marketing plan see a 49% increase in income annually than those that don't.

Your company should take advantage of video as it becomes an increasingly important part of content marketing strategy. Furthermore, creating video tutorials is one of the most effective ways to spread the news about your company.

Aside from video tutorials, you can also offer free live webinars to explain how your products/services will make their lives better. People will learn something helpful if you teach them something. Take them through the process.

Step-by-step instructions are all the rage these days. The better you are at it and the more value you provide, the faster you will be able to increase your visibility and, as a result, your sales.YouTube is now the world's second-largest search engine, after only Google.

People head to YouTube if they want to learn about something visually. You've probably done it a hundred times before. So, consider what you could teach in your business to assist customers in resolving a problem.

8/Leverage the Help of Influencers.

Want to get the word out and increase your social media awareness without having to wait years to create an audience? Then you should use influencers.

However, finding the proper influencer is crucial. You are not obligated to work with influencers who have millions of followers.

Micro-influencers with tens of thousands or even a hundred thousand followers are an option. Micro-influencers can often have just as big an impact as the influencers with millions of followers. This is in part due to their highly engaged and loyal communities. In 2021, the micro-influencer market grew from 89% to 91%, so it's definitely one to consider.

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