Complete guide : selecting a winning product for your dropshipping business!🚀

1/ Consider avoiding products that are too large or too fragile.

During the product selection process, try to keep those huge and heavy items at arm’s length, such as furniture or large fitness equipment, household appliances, amusement facilities, etc. In my experience, much of the time, the biggest cost in dropshipping is not necessarily the product itself but the shipping fee. Big and heavy products come with big and heavy shipping fees, which can cut down on profit margins.

In addition to size, a product’s fragility is also important to consider. Items often must be shipped and transported long distances, with multiple stops along the way, in order to deliver the product to the customer. If a product is too fragile, the goods can get damaged during the transaction, customers could initiate a refund and the express company might not be willing to assume the responsibility of damaging the parcel. All of this, in turn, can lead to unnecessary and troublesome disputes. So, when it comes to choosing a product, I recommend staying away from fragile things like glassware and ceramic goods.

2/Find novel products to sell.

If your store only provides ordinary products that someone can get by simply going to the grocery store, there’s no incentive for them to buy from you, and your chances of growing your business can lower.

3/Solve consumers’ pain points.

Make sure the things you sell actually offer some useful functions and can resolve a consumer’s pain point.

When advertising these products, demonstrate how to use them in a video; this can help pique your audience’s interest and show the potential use cases of your product.

4/Ensure the products you’re selling are easy to use.

Some sophisticated and complex products might look very appealing and, in turn, be easy to promote, but purchasing is just the first part of the consumer’s process.

If after they receive the product they find out they don’t really know how to use the thing they bought, customers can become dissatisfied.

As a result, they may try to return the item or feel inclined to leave a negative review, which can affect your business’ reputation.

5/Don’t choose a product simply because it’s expensive

In a dropshipping business, the value of a product does not always mean the higher the cost, the better.

Winning consumers’ trust can also be more challenging when a product is expensive, and the return process can be complex. And, if the cost is too high and there’s a dispute, sometimes, that loss can be too much to bear in a new business.

However,make sure that you are having a healthy profit margin.

6/Find trending products—they’re perfect for a dropshipping business

Products that are currently trending are great options for your dropshipping store’s inventory. When you can’t figure out the bestselling products, try to look into which products are trending. If you manage to source trending dropshipping products for your store before other entrepreneurs discover them, you’ll be able to take advantage of the low marketing fees and establish your brand as a top retailer of those products.

7/Finding a niche dropshipping product.

Targeting a niche market with your dropshipping store can be a great way to generate revenue.

Take a look at Google Trends and do some research into the top niches that have high potential—these could be good niches for gaining a competitive edge in the dropshipping market.

Another idea is to target a seasonal niche like inflatable toys, which is likely to sell well during the summer season.

It’s critical to note that starting off with a dropship niche idea doesn’t mean you won’t be able to expand into different areas later on. When you’ve cemented your store as a leader in that dropshipping niche, you can try adding related products that you believe your current customers will be interested in.

This will allow you to branch out and target new customers. Alternatively, you can create an online general store and leverage the branding of your niche store to attract, engage and convert customers.

8/Competitor product research.

Another way to get dropshipping product ideas is to look at possible competitors and research their products.

Try to discover how they source and sell items. Maybe you can decipher their pricing strategy or possibly forecast potential new products that they will sell. By being one step ahead of them, you can remain competitive.