Complete guide : selecting a winning product for your dropshipping business!🚀
1/ Consider avoiding products that are too large or too fragile.
During the product selection process, try to keep those huge and heavy items at arm’s length, such as furniture or large fitness equipment, household appliances, amusement facilities, etc. In my experience, much of the time, the biggest cost in dropshipping is not necessarily the product itself but the shipping fee. Big and heavy products come with big and heavy shipping fees, which can cut down on profit margins.
In addition to size, a product’s fragility is also important to consider. Items often must be shipped and transported long distances, with multiple stops along the way, in order to deliver the product to the customer. If a product is too fragile, the goods can get damaged during the transaction, customers could initiate a refund and the express company might not be willing to assume the responsibility of damaging the parcel. All of this, in turn, can lead to unnecessary and troublesome disputes. So, when it comes to choosing a product, I recommend staying away from fragile things like glassware and ceramic goods.
2/Find novel products to sell.
If your store only provides ordinary products that someone can get by simply going to the grocery store, there’s no incentive for them to buy from you, and your chances of growing your business can lower.
3/Solve consumers’ pain points.
Make sure the things you sell actually offer some useful functions and can resolve a consumer’s pain point.
When advertising these products, demonstrate how to use them in a video; this can help pique your audience’s interest and show the potential use cases of your product.
4/Ensure the products you’re selling are easy to use.
Some sophisticated and complex products might look very appealing and, in turn, be easy to promote, but purchasing is just the first part of the consumer’s process.
If after they receive the product they find out they don’t really know how to use the thing they bought, customers can become dissatisfied.
As a result, they may try to return the item or feel inclined to leave a negative review, which can affect your business’ reputation.
5/Don’t choose a product simply because it’s expensive
In a dropshipping business, the value of